Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
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| Beteiligte: | ; ; |
| Medienart: | Elektronisch/Druck Buch |
| Sprache: | Englisch |
| Subito Bestelldienst: | Jetzt bestellen. |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
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| In: | Jahr: 2010 |
| Ausgabe: | 1. publ. |
| normierte Schlagwort(-folgen): | B
Dichter, Ernest 1907-1991
/ Motivationspsychologie
/ Marketing
/ Verbraucherverhalten
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| weitere Schlagwörter: | B
Consumption (Economics)
Psychological aspects
B Aufsatzsammlung B Konsumentenverhalten B Motivation B Dichter, Ernest (1907-1991) Influence B Consumer behavior Psychological aspects B Dichter, Ernest (1907-1991) B Motivation research (Marketing) B Marktforschung B Verbraucherverhalten B Dichter, Ernest B Konferenzschrift 2005 (Vienna) |
| Online Zugang: |
Book review (H-Net) Cover Inhaltsverzeichnis Rezension Volltext (doi) |
| Zusammenfassung: | "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- |
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| Beschreibung: | Literaturangaben |
| ISBN: | 0230537995 |
| Persistent identifiers: | DOI: 10.1057/978-0-230-29394-6 |