The myth of the ethical consumer
"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such...
| Auteurs: | ; ; |
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| Type de support: | Imprimé Livre |
| Langue: | Anglais |
| Service de livraison Subito: | Commander maintenant. |
| Vérifier la disponibilité: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Cambridge [u.a.]
Cambridge Univ. Press
2010
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| Dans: | Année: 2010 |
| Recensions: | The Myth of the Ethical Consumer - The Myth of the Ethical Consumer, by T. M. Devinney, P. Auger, and G. M. Eckhardt Cambridge: Cambridge University Press, 2010. Paperback, 258 pp., ISBN: 978-0-5217-4755-4 (2013) (Schrempf-Stirling, Judith)
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| Sujets / Chaînes de mots-clés standardisés: | B
Consommateur
/ Éthique économique
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| Sujets non-standardisés: | B
Konsumentenverhalten
B Éthique B Consumption (Economics) Moral and ethical aspects B Consumption (Economics) Moral and ethical aspects |
| Accès en ligne: |
Autorenbiografie (Verlag) Cover (Verlag) Inhaltsverzeichnis (Verlag) Verlagsangaben (Verlag) |