“That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok
The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influenc...
| Auteur principal: | |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Brill
2024
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| Dans: |
Journal of Muslims in Europe
Année: 2024, Volume: 13, Numéro: 1, Pages: 3-25 |
| Sujets non-standardisés: | B
Salafism
B Ethnography B influencer marketing B Youtube B Digital Religion B TikTok B Germany |
| Accès en ligne: |
Volltext (kostenfrei) Volltext (kostenfrei) |