“That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok
The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influenc...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
2024
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| In: |
Journal of Muslims in Europe
Year: 2024, Volume: 13, Issue: 1, Pages: 3-25 |
| Further subjects: | B
Salafism
B Ethnography B influencer marketing B Youtube B Digital Religion B TikTok B Germany |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
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