How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price
The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective o...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
2023
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| In: |
The international journal of religious tourism and pilgrimage
Year: 2023, Volume: 11, Issue: 2, Pages: 16-27 |
| Further subjects: | B
online consumer reviews
B Umrah industry B Sales Performance B Religious Tourism B review valence |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |