The Life Course of a Long-Lasting Affection Medium: A Fieldwork Based on the Communication Practice of the Rural Loudspeakers in North China
The loudspeakers played a crucial role in rural community during the COVID-19 pandemic, and had returned to the public with the help of short video platforms. However, with the continued popularity of digital media, is the revival of the loudspeakers which belong to traditional media just a flash in...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
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| Published: |
David Publishing Company
2022
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| In: |
Cultural and religious studies
Year: 2022, Volume: 10, Issue: 10, Pages: 545-556 |
| Further subjects: | B
Life Course
B long-lasting affection medium B loudspeakers B sense of practice |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a The loudspeakers played a crucial role in rural community during the COVID-19 pandemic, and had returned to the public with the help of short video platforms. However, with the continued popularity of digital media, is the revival of the loudspeakers which belong to traditional media just a flash in the pan? What the historic process of return has the loudspeakers undergone? Based on these questions, the paper applies Bourdieu’s sense of practice theory, focuses on "habit" throughout, adopts the research methods of online ethnography and fieldwork, and conducts participant observation and targeted in-depth interviews in a village in North China for about nine months. The study found that: (1) There is the lag of habit in the state’s handling of social relations in villages. Based on rational habit, village cadres used the loudspeakers to manifest their physical presence and restructure their authority; the villagers, operating under perceptual habit, rationalized the presence of the loudspeakers through using the key words such as elders, nostalgia, and homesickness; (2) the loudspeakers was maintained under the habit of village cadres and ordinary villagers, and the outbreak of the epidemic made the loudspeakers as an habit truly "appearing"; (3) the young village cadres, on the other hand, acquired this habit through imitation, transposed the loudspeakers into the short video platform, and carried out different forms of experimentation and innovation, thus surpassing the previous forms of loudspeakers practice. The return of the loudspeakers is the result of the game of different habits. As a long-lasting affection medium, the loudspeakers, on the one hand, has become an important media scene and memory field indispensable to rural community, and on the other hand, the people living on this land have a deep attachment to the loudspeakers, which is indirectly transformed into the bearer of homesickness. This brings new inspiration for us to rethink the relationship between the traditional media and the new media, the iteration of cadres and the change of rural community. | ||
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