A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era
China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry. The consumption pattern has changed and families spend more outlay on cultural products and services. Within this flourishing indust...
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
David Publishing Company
2020
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| Dans: |
Cultural and religious studies
Année: 2020, Volume: 8, Numéro: 1, Pages: 53-59 |
| Sujets non-standardisés: | B
cultural and creative products
B Emperor Qinshihuang’s Mausoleum Site Museum B STP |
| Accès en ligne: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |