Collectivism and Collective Ethos in Classical Chinese Rhetoric

The paper explores two aspects in classical Chinese rhetoric: collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan (诚言) to show how the spirit of collectivism drives Chinese rhetoric on a path different from its Western counterpart, which...

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Auteur principal: Wei, Yong-Kang (Auteur)
Type de support: Électronique Article
Langue:Anglais
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Publié: David Publishing Company 2017
Dans: Cultural and religious studies
Année: 2017, Volume: 5, Numéro: 1, Pages: 17-29
Sujets non-standardisés:B and cheng-yan
B Harmony
B Éthos
B Rhetoric
B Face
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Résumé:The paper explores two aspects in classical Chinese rhetoric: collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan (诚言) to show how the spirit of collectivism drives Chinese rhetoric on a path different from its Western counterpart, which is defined as an art of persuasion characteristic of personal endeavors.
ISSN:2328-2177
Contient:Enthalten in: Cultural and religious studies
Persistent identifiers:DOI: 10.17265/2328-2177/2017.01.002