Denominational Logos: Religious Symbols or Branding Imagery?

Increasingly, the practices of corporate branding and all of the contingent theories, strategies, and visual identity practices associated with them are crossing the divide between the secular business world and the worlds of the sacred. Now openly employed by churches and other religious institutio...

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Bibliographic Details
Main Author: Shirley, Adam Trey (Author)
Format: Electronic Article
Language:English
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Published: Common Ground Publishing 2013
In: The international journal of religion and spirituality in society
Year: 2013, Volume: 3, Issue: 2, Pages: 47-59
Further subjects:B Visual Identity
B Religious Symbols
B Branding
B Presbyterian Church (U.S.A.)
B Denominationalism
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