Marketing the Image of the Modern Muslim Woman in the Age of Black Lives Matter

Using a feminist critical discourse analysis, this article examines modest dress stylist Hakeemah Cummings’ Instagram posts from December 2019 to July 2021 to show how she constructs the image of the “modern Muslim woman.” Cummings represents a postfeminist woman who believes it is possible to have...

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Bibliographic Details
Main Author: Wheeler, Kayla Renée (Author)
Format: Electronic Article
Language:English
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Published: Brill 2022
In: Journal of religion, media and digital culture
Year: 2022, Volume: 11, Issue: 1, Pages: 85-102
Standardized Subjects / Keyword chains:B Instagram / Depiction / Muslim woman / The Modern / Fashion / Anti-racism
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
BJ Islam
NCB Personal ethics
NCC Social ethics
TK Recent history
ZG Media studies; Digital media; Communication studies
Further subjects:B Activism
B Muslim fashion
B social media marketing
B Instagram
B Hijab
B microcelebrity
Online Access: Volltext (lizenzpflichtig)
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