Marketing the Image of the Modern Muslim Woman in the Age of Black Lives Matter
Using a feminist critical discourse analysis, this article examines modest dress stylist Hakeemah Cummings’ Instagram posts from December 2019 to July 2021 to show how she constructs the image of the “modern Muslim woman.” Cummings represents a postfeminist woman who believes it is possible to have...
Main Author: | |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Brill
2022
|
In: |
Journal of religion, media and digital culture
Year: 2022, Volume: 11, Issue: 1, Pages: 85-102 |
Standardized Subjects / Keyword chains: | B
Instagram
/ Depiction
/ Muslim woman
/ The Modern
/ Fashion
/ Anti-racism
|
RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion BJ Islam NCB Personal ethics NCC Social ethics TK Recent history ZG Media studies; Digital media; Communication studies |
Further subjects: | B
Activism
B Muslim fashion B social media marketing B Instagram B Hijab B microcelebrity |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1823573681 | ||
003 | DE-627 | ||
005 | 20230616004519.0 | ||
007 | cr uuu---uuuuu | ||
008 | 221125s2022 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1163/21659214-bja10073 |2 doi | |
035 | |a (DE-627)1823573681 | ||
035 | |a (DE-599)KXP1823573681 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |e VerfasserIn |0 (DE-588)1066722579 |0 (DE-627)81784970X |0 (DE-576)426127757 |4 aut |a Wheeler, Kayla Renée | |
109 | |a Wheeler, Kayla Renée |a Wheeler, Kayla R. |a Wheeler, K. R. | ||
245 | 1 | 0 | |a Marketing the Image of the Modern Muslim Woman in the Age of Black Lives Matter |
264 | 1 | |c 2022 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a Using a feminist critical discourse analysis, this article examines modest dress stylist Hakeemah Cummings’ Instagram posts from December 2019 to July 2021 to show how she constructs the image of the “modern Muslim woman.” Cummings represents a postfeminist woman who believes it is possible to have it all—a successful career and a happy family, all while looking beautiful and being modest. As an influencer, she markets this image of the “modern Muslim woman” to her followers on Instagram, showing them that they too can have a similar life if they consume particular products and perform certain actions. I argue that Cummings has expanded the definition of the “modern Muslim woman” to include a commitment to racial justice, following the Prophetic model of supporting marginalized community. Rather than dismantling the “modern Muslim woman” image, which traditionally excludes Black women, she expands the image to center Black women and Black issues. | ||
650 | 4 | |a Hijab | |
650 | 4 | |a social media marketing | |
650 | 4 | |a Activism | |
650 | 4 | |a microcelebrity | |
650 | 4 | |a Instagram | |
650 | 4 | |a Muslim fashion | |
652 | |a AD:AG:BJ:NCB:NCC:TK:ZG | ||
689 | 0 | 0 | |d s |0 (DE-588)1064778283 |0 (DE-627)814784550 |0 (DE-576)424146053 |2 gnd |a Instagram |
689 | 0 | 1 | |d s |0 (DE-588)4200624-7 |0 (DE-627)105172235 |0 (DE-576)210136812 |2 gnd |a Darstellung |
689 | 0 | 2 | |d s |0 (DE-588)4120776-2 |0 (DE-627)105774073 |0 (DE-576)209537884 |2 gnd |a Muslimin |
689 | 0 | 3 | |d s |0 (DE-588)4039827-4 |0 (DE-627)104658711 |0 (DE-576)209036745 |2 gnd |a Moderne |
689 | 0 | 4 | |d s |0 (DE-588)4039792-0 |0 (DE-627)104767677 |0 (DE-576)209036664 |2 gnd |a Mode |
689 | 0 | 5 | |d s |0 (DE-588)4275311-9 |0 (DE-627)104445874 |0 (DE-576)210714018 |2 gnd |a Antirassismus |
689 | 0 | |5 (DE-627) | |
773 | 0 | 8 | |i Enthalten in |t Journal of religion, media and digital culture |d Leiden : Brill, 2012 |g 11(2022), 1, Seite 85-102 |h Online-Ressource |w (DE-627)890444412 |w (DE-600)2897232-6 |w (DE-576)489794327 |x 2165-9214 |7 nnns |
773 | 1 | 8 | |g volume:11 |g year:2022 |g number:1 |g pages:85-102 |
856 | 4 | 0 | |u https://doi.org/10.1163/21659214-bja10073 |x Resolving-System |z lizenzpflichtig |3 Volltext |
856 | 4 | 0 | |u https://brill.com/abstract/journals/rmdc/11/1/article-p85_005.xml |x Verlag |z lizenzpflichtig |3 Volltext |
935 | |a mteo | ||
936 | u | w | |d 11 |j 2022 |e 1 |h 85-102 |
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 4219261842 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1823573681 | ||
LOK | |0 005 20230616004519 | ||
LOK | |0 008 221125||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2022-11-24#C83FABF8B7536D31D63B497CDB2896E1F4F3879C | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a ixzs |a zota | ||
LOK | |0 936ln |0 1442043016 |a AD | ||
LOK | |0 936ln |0 1442043229 |a AG | ||
LOK | |0 936ln |0 1442043539 |a BJ | ||
LOK | |0 936ln |0 1442052813 |a NCB | ||
LOK | |0 936ln |0 144205283X |a NCC | ||
LOK | |0 936ln |0 1442053887 |a TK | ||
LOK | |0 936ln |0 1764172264 |a ZG | ||
ORI | |a TA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Anti-racism,Depiction,Fashion,Fashion,Instagram,Muslim woman,Muslim woman,Female Muslim,The Modern,The Modern,Modern age,Modernity |
STB | 0 | 0 | |a Antiracisme,Instagram,Mode,Mode,Modernité,Modernité,Époque moderne,Époque moderne,Époque moderne (motif),Époque moderne,Musulmane,Musulmane,Représentation |
STC | 0 | 0 | |a Antirracismo,Instagram,Moda,Moda,Modernidad,Modernidad,Musulmana,Musulmana,Representación |
STD | 0 | 0 | |a Antirazzismo,Instagram,Moda,Moda,Modernità <motivo>,Modernità,Moderno,Moderno,Moderno (motivo),Moderno,Musulmana,Musulmana,Rappresentazione |
STE | 0 | 0 | |a 反种族主义,女穆斯林,女穆斯林,时装,流行式样,时尚,现代性 |
STF | 0 | 0 | |a Instagram,反種族主義,女穆斯林,女穆斯林,時裝,流行式樣,時尚,現代性 |
STG | 0 | 0 | |a Antirracismo,Instagram,Moda,Moda,Modernidade,Modernidade,Muçulmana,Muçulmana,Representação |
STH | 0 | 0 | |a Instagram,Антирассизм,Мода (мотив),Мода,Мусульманка (мотив),Мусульманка,Представление,Эпоха Модерна (мотив),Эпоха Модерна |
STI | 0 | 0 | |a Instagram,Αντιρατσισμός,Απεικόνιση,Μουσουλμάνα (μοτίβο),Μουσουλμάνα,Μόδα (μοτίβο),Μόδα,Το Μοντέρνο (μοτίβο),Το Μοντέρνο |
SUB | |a REL | ||
SYG | 0 | 0 | |a Moslemische Frau,Muslimische Frau,Muslima,Moslemin,Musliminnen , Avantgarde , Kleidermode,Kleidermode |