Signature Events: The Role of Representative Major Events for the Branding of Catholic Pilgrimage Sites (Germany)
A new trend in destination marketing has been emerging for several years. Instead of many small events, locations rely on one brand-strengthening Signature Event that draws attention to the destination through its uniqueness. Because pilgrimage is arguably the oldest form of mass tourism, places of...
Auteur principal: | |
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Type de support: | Électronique Article |
Langue: | Anglais |
Vérifier la disponibilité: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Publié: |
Dublin Institute of Technology
2022
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Dans: |
The international journal of religious tourism and pilgrimage
Année: 2022, Volume: 10, Numéro: 1, Pages: 152-160 |
Sujets / Chaînes de mots-clés standardisés: | B
Allemagne
/ Église catholique
/ Fête religieuse
/ Marketing évènementiel
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RelBib Classification: | CD Christianisme et culture CH Christianisme et société KBB Espace germanophone KDB Église catholique romaine |
Sujets non-standardisés: | B
place branding
B Pilgrimage B destination marketing B Religious Tourism B signature events |
Accès en ligne: |
Volltext (lizenzpflichtig) |