Signature Events: The Role of Representative Major Events for the Branding of Catholic Pilgrimage Sites (Germany)
A new trend in destination marketing has been emerging for several years. Instead of many small events, locations rely on one brand-strengthening Signature Event that draws attention to the destination through its uniqueness. Because pilgrimage is arguably the oldest form of mass tourism, places of...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
2022
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| In: |
The international journal of religious tourism and pilgrimage
Year: 2022, Volume: 10, Issue: 1, Pages: 152-160 |
| Standardized Subjects / Keyword chains: | B
Germany
/ Catholic church
/ Religious festival
/ Event marketing
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| RelBib Classification: | CD Christianity and Culture CH Christianity and Society KBB German language area KDB Roman Catholic Church |
| Further subjects: | B
place branding
B Pilgrimage B destination marketing B Religious Tourism B signature events |
| Online Access: |
Volltext (lizenzpflichtig) |