The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals
This research explores the influence of religiosity on consumer perception of, and response toward, sexual appeals. The first study (survey, national sample; n = 423) examines the relationship between religiosity and consumer response toward sexual appeals using causal modeling. Study 1 finds that h...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2013
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| In: |
Journal of business ethics
Year: 2013, Volume: 115, Issue: 2, Pages: 351-365 |
| Further subjects: | B
Religious influence
B ethical judgments B advertising effectiveness B Sexual appeals |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |