Consumer Religiosity: Consequences for Consumer Activism in the United States
In recent times, organizations have experienced consumer backlash as a result of decisions to support controversial causes. To date, little research has attempted to explain consumers’ negative response as a function of religion. This study addresses that gap in the literature and examines consumer...
Authors: | ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2011
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In: |
Journal of business ethics
Year: 2011, Volume: 103, Issue: 3, Pages: 453-467 |
Further subjects: | B
Ethical Judgment
B Consumer behavior B Boycott B complaint intentions B Religiosity |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |