Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?
The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2003
|
| In: |
Journal of business ethics
Year: 2003, Volume: 48, Issue: 3, Pages: 237-250 |
| Further subjects: | B
controversial products
B Asia Pacific B Religion B Asian values B Collectivism |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |