The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions
This present study investigates the moderating effect of celebrity endorsers’ perceived religiosity in the relationship between dimensions in source credibility theory and consumers’ purchase intention. A self-administered survey was conducted using mock-up stimuli to 505 respondents in major univer...
| Auteurs: | ; ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Taylor & Francis
2021
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| Dans: |
Cogent business & management
Année: 2021, Volume: 8, Numéro: 1, Pages: 1-20 |
| Sujets non-standardisés: | B
attractiveness
B Source credibility theory B Trustworthiness B Aufsatz in Zeitschrift B celebrity endorsement B perceived religiosity B Expertise |
| Accès en ligne: |
Volltext (kostenfrei) Volltext (kostenfrei) Volltext (kostenfrei) |
| Informations sur les droits: | CC BY 4.0 |