Some Linguistic Implications of Transferring Rituals Online: The Case of bay’ah or Allegiance Pledging in Sufism

Within the growing body of research devoted to exploring digital religion (), relatively little attention has been paid to the linguistic implications of religion moving online. In a study focusing on the online ritual of bay’ah, or allegiance pledging, in Sufism, this article presents findings that...

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Bibliographic Details
Main Author: Rosowsky, Andrey 1956- (Author)
Format: Electronic Article
Language:English
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Published: Brill 2019
In: Journal of religion, media and digital culture
Year: 2019, Volume: 8, Issue: 3, Pages: 382-407
Standardized Subjects / Keyword chains:B Sufism / Loyalty oath / Digitalization / Terminology
RelBib Classification:AG Religious life; material religion
BJ Islam
ZG Media studies; Digital media; Communication studies
Further subjects:B linguistic
B Language
B Transfer of training
B Ritual
B Online
B Sufism
B Literacy
B Orality
Online Access: Presumably Free Access
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520 |a Within the growing body of research devoted to exploring digital religion (), relatively little attention has been paid to the linguistic implications of religion moving online. In a study focusing on the online ritual of bay’ah, or allegiance pledging, in Sufism, this article presents findings that identify instances of language form and practice being modified and transformed when ritual moves online. Two aspects of linguistic change are considered. The first explores how an offline, predominantly orally based ritual transfers to a predominantly visual and written mode of communication online. The second considers how ritual performativity is maintained, modified or reduced as a consequence of this transfer. Using a combination of multimodal discourse analysis and speech act theory, an analysis of the findings suggests that a variety of approaches are used by designers of online ritual portals to address these linguistic challenges. 
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