Branding Buddha – Mediatized and Commodified Buddhism as Cultural Narrative
Buddhism in the West has reached beyond the enclosures of monastic buildings and meditation centers, meeting the masses at the market, in films, books, magazines and ads, often portrayed as anything but religion. This article investigates relations between media, popular culture and religion and ana...
| Auteur principal: | |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
[publisher not identified]
2016
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| Dans: |
Journal of global buddhism
Année: 2016, Volume: 17, Pages: 41-55 |
| Sujets non-standardisés: | B
Mediatization
B Entertainment B Buddhism in the West B Denmark B Popular Culture |
| Accès en ligne: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Informations sur les droits: | CC BY-NC 4.0 |
| Résumé: | Buddhism in the West has reached beyond the enclosures of monastic buildings and meditation centers, meeting the masses at the market, in films, books, magazines and ads, often portrayed as anything but religion. This article investigates relations between media, popular culture and religion and analyses representations of Buddhism in Danish mass media, relating it to opinion surveys, statistics and developments of Danish Buddhist groups. It discusses the mediatization, entertainmentization, commodification and popularization of Buddhism and concludes that such representations serve as cultural narratives, regenerating and transforming both the culture and the religion. |
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| ISSN: | 1527-6457 |
| Contient: | Enthalten in: Journal of global buddhism
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| Persistent identifiers: | DOI: 10.5281/zenodo.1305859 |