Counterculture and Mission: Jews for Jesus and the Vietnam Era Missionary Campaigns, 1970-1975
In the early 1970's, Americans noticed a striking group of people: young men and women who stood in crowded city areas, wearing T-shirts with the motto “Jews for Jesus” and distributing leaflets calling upon Jews to embrace Jesus as their savior. These people made such a strong impression and a...
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| Format: | Electronic Article |
| Language: | English |
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| Published: |
Cambridge University Press
1999
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| In: |
Religion and American culture
Year: 1999, Volume: 9, Issue: 2, Pages: 233-257 |
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Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a In the early 1970's, Americans noticed a striking group of people: young men and women who stood in crowded city areas, wearing T-shirts with the motto “Jews for Jesus” and distributing leaflets calling upon Jews to embrace Jesus as their savior. These people made such a strong impression and attracted so much attention that, in the eyes of many, Jews for Jesus became associated with all attempts to evangelize Jews in America, as well as becoming one of the better known groups among the Jesus Movement. Directing its attention to members of the new counterculture and adapting to the young people's style and manners, Jews for Jesus differed sharply from evangelizing organizations of the earlier period. Whereas the older generation of missionaries strictly adhered to mid-century norms of conservative evangelical propriety, the new organization believed that its more daring approach would prove more effective with the younger generation and would eventually gain evangelical approval. | ||
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