The role of new product launch on variety seeking buying behaviour in hygienic products

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Bibliographic Details
Authors: Ibrahimi, Arta Ejupi (Author) ; Ejupi, Diellza (Author)
Format: Electronic Article
Language:English
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Published: Inderscience 2020
In: International journal of Islamic marketing and branding
Year: 2020, Volume: 5, Issue: 2, Pages: 132-144
Further subjects:B Customers
B Aufsatz in Zeitschrift
B hygienic products
B variety seeking
B new product
Online Access: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)

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