The Normative Power of Images: Religion, Gender, Visuality

In this introductory article to the special issue of Religion and Gender on gender, normativity and visuality, we establish the theoretical framework to discuss the influence of visual culture on gender norms. This introduction also provides a reflection on how these norms are communicated, reaffirm...

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Bibliographic Details
Authors: Knauß, Stefanie 1976- (Author) ; Pezzoli-Olgiati, Daria 1966- (Author)
Format: Electronic Article
Language:English
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Published: Brill [2015]
In: Religion & gender
Year: 2015, Volume: 5, Issue: 1, Pages: 1-17
Standardized Subjects / Keyword chains:B Gender-specific role / Normativity / Visual media / Religion / Viewing a picture / Maria, von Nazaret, Biblische Person
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
CD Christianity and Culture
NBE Anthropology
NBJ Mariology
ZG Media studies; Digital media; Communication studies
Further subjects:B Visual Culture
B Religion and culture
B Gender
B Image
B Mary
B Normativity
Online Access: Presumably Free Access
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Volltext (doi)

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520 |a In this introductory article to the special issue of Religion and Gender on gender, normativity and visuality, we establish the theoretical framework to discuss the influence of visual culture on gender norms. This introduction also provides a reflection on how these norms are communicated, reaffirmed and contested in religious contexts. We introduce the notion of visuality as individual and collective signifying practices, with a particular focus on how this regards gender norms. Two main ways in which religion, gender and normativity are negotiated in visual meaning making processes are outlined: on the one hand, the religious legitimation of gender norms and their communication and confirmation through visual material, and on the other hand, the challenge of these norms through the participation in visual culture by means of seeing and creating. These introductory reflections highlight the common concerns of the articles collected in this issue: the connection between the visualisation of gender roles within religious traditions and the influence of religious gender norms in other fields of (visual) culture. 
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