Branding Bhakti: Krishna consciousness and the makeover of a movement
Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclu...