Geopolitical Mission Strategy: The Case of the Unification Church in Japan and Korea

Japan presents a useful case for studying new religious movements and their development of public relations and growth strategies, not only because there are large numbers of new religious movements in Japan, but also for the presence of controversial movements such as Aum and the Unification Church...

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Bibliographic Details
Main Author: Sakurai, Yoshihide 1961- (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
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Published: Nanzan Institute [2010]
In: Japanese journal of religious studies
Year: 2010, Volume: 37, Issue: 2, Pages: 317-334
Further subjects:B Missionaries
B Coercive persuasion
B Religious Studies
B Churches
B Federal district courts
B Proselytizing missions
B Fraud
B Unification movements
B Plaintiffs
Online Access: Volltext (kostenfrei)

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520 |a Japan presents a useful case for studying new religious movements and their development of public relations and growth strategies, not only because there are large numbers of new religious movements in Japan, but also for the presence of controversial movements such as Aum and the Unification Church. The strategies employed in recruitment and fund-raising have become increasingly important for such movements in Japan—as well as for research on these movements—in the wake of the "Aum Affair." This article will focus on the strategy employed by the Unification Church, which is broadly perceived as a social problem. 
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