Folk Temples and the Chinese Religious Economy
Temples in China participate in the competition for believers and are active playersin the religious economy. The managers of the most successful new temples engage instrategic decision making about marketing, promotion, innovation, and public activitiesto increase the visibility and appeal of their...
| Auteurs: | ; ; |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
[publisher not identified]
[2005]
|
| Dans: |
Interdisciplinary journal of research on religion
Année: 2005, Volume: 1, Pages: 1-29 |
| Accès en ligne: |
Volltext (kostenfrei registrierungspflichtig) |
| Résumé: | Temples in China participate in the competition for believers and are active playersin the religious economy. The managers of the most successful new temples engage instrategic decision making about marketing, promotion, innovation, and public activitiesto increase the visibility and appeal of their temples. We illustrate with examples anddata from our studies of eight new temples to the deity Wong Tai Sin (Huang Daxian) inGuangdong and Zhejiang between the late 1980s and 2004 |
|---|---|
| ISSN: | 1556-3723 |
| Contient: | Enthalten in: Interdisciplinary journal of research on religion
|