Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing and Promotion, and the Internet
The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as bib...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2004]
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| In: |
Journal of religion and popular culture
Year: 2004, Volume: 8, Issue: 1 |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |