From the Sacred to the Performative: Tamil Film Star Fan Clubs, Religious Devotion and the Material Culture of Film Star Portraits
With the increasing blurring of the boundaries between the sacred realm of religion and the profane world of commerce, it is often argued that authentic religious faith is increasingly threatened by the forces of late capitalism. Using the example of Tamil film spectatorship, the article argues othe...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2011]
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| In: |
Journal of religion and popular culture
Year: 2011, Volume: 23, Issue: 1, Pages: 40-52 |
| Further subjects: | B
Chennai
B Youth B Hinduism B Tamil language B Cinema |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
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| 520 | |a With the increasing blurring of the boundaries between the sacred realm of religion and the profane world of commerce, it is often argued that authentic religious faith is increasingly threatened by the forces of late capitalism. Using the example of Tamil film spectatorship, the article argues otherwise. Drawing on Tamil film fans' "devotional" practices dedicated to local film stars, the paper asserts that Tamil film only remains relevant to its local audiences as long as consumption practices enable fans to subordinate the principles of commercial film to locally embedded religious sentiments and dispositions, rather than vice versa. | ||
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