Pop Religion in Japan: Buddhist Temples, Icons, and Branding
The need manifested by Japanese Buddhist organizations to present themselves as "modern" forces that are relevant to present-day society seems to be central in shaping their communication strategies. In this regard, one interesting aspect is represented by religious institutions' atte...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2014]
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| In: |
Journal of religion and popular culture
Year: 2014, Volume: 26, Issue: 2, Pages: 157-172 |
| Further subjects: | B
Consumerism
B marketing strategies B Japanese Buddhism B Hello Kitty B Buddhist temples B Ryōhōji B Popular Culture B pop characters B Branding |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |