Marketing Religion Online: The LDS Church's SEO Efforts
This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the...
| Auteur principal: | |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Routledge, Taylor and Francis Group
[2011]
|
| Dans: |
Journal of media and religion
Année: 2011, Volume: 10, Numéro: 4, Pages: 185-205 |
| Accès en ligne: |
Volltext (Resolving-System) |
| Résumé: | This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/aggressive business marketing strategies. |
|---|---|
| ISSN: | 1534-8415 |
| Contient: | Enthalten in: Journal of media and religion
|
| Persistent identifiers: | DOI: 10.1080/15348423.2011.625265 |