Marketing Religion Online: The LDS Church's SEO Efforts
This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2011]
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| In: |
Journal of media and religion
Year: 2011, Volume: 10, Issue: 4, Pages: 185-205 |
| Online Access: |
Volltext (Resolving-System) |