Evangelicals celebrities and evangelical tourism: opinion leaders as a source of meanings for the evangelical retinues to the Holy Land
Based on the theory of the transference of meanings by Grant McCracken, this study aims at analyzing the way evangelical opinion leaders are able to transfer cultural meaning to the evangelical retinue products to the Holy Land. As any consumer good, this religious product is filled with cultural si...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | Portuguese |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
[2018]
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| In: |
Horizonte
Year: 2018, Volume: 16, Issue: 49, Pages: 14-37 |
| Further subjects: | B
Evangélicos
B Holy Land B Terra Santa B líderes de opinião B significados B Evangelicals B meanings B opinion leaders B Religious Tourism B Turismo Religioso |
| Online Access: |
Volltext (doi) Volltext (kostenfrei) |