Of Digital Images and Digital Media: Approaches to Marketing in American ISKCON
This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by...
| Published in: | Nova religio |
|---|---|
| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Californiarnia Press
[2018]
|
| In: |
Nova religio
|
| Standardized Subjects / Keyword chains: | B
Hare-Krischna-Bewegung
/ USA
/ Religion
/ Marketing
/ Digitalization
|
| RelBib Classification: | BK Hinduism, Jainism, Sikhism KBQ North America |
| Further subjects: | B
Krishna
B Digital Media B Hare Krishna B ISKCON B Digital Hinduism B Marketing |
| Online Access: |
Volltext (Verlag) Volltext (doi) |