APA-Zitierstil (7. Ausg.)

Rogers, E. M., & Shoemaker, F. F. (1971). Communication of innovations: A cross-cultural approach (2. ed.). Free Press.

Chicago-Zitierstil (17. Ausg.)

Rogers, Everett M., und F. F. Shoemaker. Communication of Innovations: A Cross-cultural Approach. 2. ed. New York: Free Press, 1971.

MLA-Zitierstil (8. Ausg.)

Rogers, Everett M., und F. F. Shoemaker. Communication of Innovations: A Cross-cultural Approach. 2. ed. Free Press, 1971.